I’m getting fed up.

Fed up with the constant barrage of automated direct messages in my Twitter inbox.

What’s more frustrating is that these spam messages aren’t just coming from naive new marketers but from influencers and established brands who quite frankly should know better.

I’m not here to name and shame. So don’t expect a long list of Twitter users who have spammed our Twitter account. Instead, I’m here to explain why you should stop sending those automated DMs right now.

My 4 Reasons to Stop

I can’t make this a blog post about me claiming auto DMs are evil and then not provide a few reasons why. So I’ve come up with my 4 main reasons to stop sending those  messages on Twitter.

Reason 1 – Impersonal, Lazy Outreach

We’re taught to make outreach personal. And rightly so. So why is it that when it comes to auto DMs people think it’s alright to lack any form of personalisation like this:

Sending Auto DMs on TwitterAnd yes, I know there are some auto DMs out there which attempt to insert your name into the DM to make it seem more personal. But not once have I read an auto DM and not noticed the poor implementation of automated personalisation.

In most cases, this auto DM is the first impression you give to your newest follower. It could be the first interaction they have ever had with you or your brand.

And instead of nurturing them with personal, (time consuming) outreach, you send an impersonal spammy message?

Reason 2 – The Result of Sending that DM

So an auto DM generated a lead, a like on Facebook or even just a reply. Great. Well done.

But how many unfollows did it generate? How many followers have you annoyed in the process? How many future leads or sales have you now turned cold?

If you’re sending auto DMs these are the real questions you need to ask yourself.

Reason 3 – You are a Spammer

Spammers send hundreds of thousands of unsolicited emails every day in the hope that a tiny percentage respond.

Auto DMs are the equivalent for Twitter.

Take this DM for example. It’s not from a nobody but from someone with over 16,000 followers who writes for the Huffington Post. Someone who should know better.

Could this DM be any more spammy? Had I received this in my email inbox, I suspect it would have been flagged as spam but as Twitter (currently, although I live in hope) doesn’t have any form of spam filter, I and every other Twitter user has to put up with being bombarded with promotional DMs.

Reason 4 – Prevents DMs Being Used Properly

That brings me onto my final point.

Because every Twitter inbox is now full of spam, using DMs for their real purpose (forming relationships and interacting) is now dead.

I rarely even bother looking in my Twitter inbox because my assumption is that it’ll be full of yet more automated DMs.

Anyone who is sending auto DMs is killing off what could and should be a useful feature on Twitter to start private conversations.

A Final Rant

I thought I’d warn you!

I understand, on paper and without thinking about the implications, auto DMs sound like a great way to start interacting with each of your new followers without wasting any of your time.

But in reality they should only be used by the lazy, the naive and the spammers. If you don’t fit into any of these and are still sending auto DMs then please go back and re-read my four reasons to stop sending spam.

Well my rant is over but don’t let that stop you having a rant down below. Leave a comment below and let me know just how much you hate auto DMs. Or perhaps I’ve insulted you and you’d like to explain why auto DMs are actually worthwhile (good luck)?