When it comes to publishing blog posts for your business, there are a few pitfalls that too many content marketers fall into. That’s why we’ve put together our 10 point checklist which you need to go through before you publish any blog post again in the future.

1. Check for Walls of Text

We don’t have all the time in the world, and, thanks to the internet age, we all have shorter attention spans. According to Microsoft, the average human now has an attention span of just 8 seconds (a decrease from 12 seconds in 2000).

Even if the article is good, chances are if your readers spot a huge wall of unbroken text their attention will immediately start to wander. There are ways to deal with a huge chunk of text to make it more appealing on the page. Can you cut it down? Can you break it up? Try and find places where you can include additional subheadings, lists, images, GIFs, videos and so on.

2. Check Your Links

Links are so important when you’re building your blog post. The last thing you want is to hit publish before you notice a broken string of code that didn’t link properly!

If you’re doing an affiliate post, double and triple check to make sure that link is there, and it goes exactly where it should go. Sprinkle in plenty of links back through your own posts, and various pages on your site. Related to that, it’s a good idea to go back through old posts every few weeks, or months, depending on how often you post, to remove or update any dead or changed links.

Nobody wants to be presented with a 404 error!

3. Make Sure You Have a Clickable Title

Coming up with a decent title is one of the hardest things you’ll have to do as you navigate blogging and social media. Some tips to keep in mind:

– Keep it short
– Be clear
– Use numbers and lists, if you can
– Don’t try to be too clever with puns, references, or jokes
– Make sure the tone of your title matches the tone of your blog

4. Clean up Your URLS

Take the time to clean up or shorten your link before you hit publish. If you’re on WordPress, you can edit this right underneath the title. Having clean, short URLs means they rank higher for SEOs, and are easier to find. They’re also a lot easier to pass on, and help with clear promotion across social media.

5. Run Through Copyscape

Copyscape is a tool used by professional bloggers, writers, and even academics, to check for plagiarism. Sometimes though, you may unwittingly copy someone’s style or expression as you’re researching for a post on your own blog or site. Run your work through copyscape so that you can ensure 100% original content.

This is especially important for guest posts, ghostwritten articles or freelance posts, which you are responsible for, and which could compromise the integrity of your blog, if it’s caught before you get a chance to address it yourself.

6. Proofread, Proofread, and Proofread Again!

Typos happen. While it goes without saying that everyone makes mistakes, your blog posts are not the place to make them. Proofread before you post. Run Grammarly, a good spell-check, and then read it out loud to make sure you’ve got everything. A well-written, professional-looking post goes a long way to secure loyal readers.

Don't Make Typos

There are certain readers who will be keen to discredit the integrity of a blog and will do all they can to find flaws. Don’t give them an easy excuse to point out that fairly insignificant typo you made.

7. Make it Pop with Visuals

Posting online lends itself to interactivity and multimedia. A beautiful visual is a great way to break up a wall of text. It also makes a great lead into your post. If you choose a visual, go with something horizontal, which makes your post more Pinterest friendly and shareable. And don’t be afraid to get creative with embedded links to videos too. The more visual you can make your post, the more appealing it will be to both casual skimming, and a dedicated following.

8. Include a Call to Action

The most important part of your post is always the audience. Keep them in mind, and keep them engaged. Asking questions or providing opportunities to interact with what you’re saying is a very effective strategy to increase your readability. It stops your post from feeling either dry or impersonal, or just a personal rant or philosophical waxing.

If you find it difficult to keep your audience in mind, save it until the end. Provide a question or ask your followers or readers to weigh in on the topic at hand with a prompt to comment. That will encourage more people to comment directly with your content, which will boost your relevance both with your readership, and with Google and other search engines.

9. Tag Properly

Learn to tag your posts effectively both to keep your site organised, and to draw in new readers. You don’t want too many categories to sift through, and you want your posts to be easy to find. Pay attention to popular tags to stay relevant, but never tag something timely just to get attention. Stick to the format and style your readers are used to, and take your cues from there. It may be helpful to throw out a variety of tags as you write, and then clean up the tags just before you post.

10. Schedule Your Promotion

An important element to successful blogging is how to schedule your social media promotions around the publishing of your blog post. This post by Neil Patel will best explain the best times to share your post to social media and how often to do so.

Blogging and article writing can be a great way to engage with an audience or customer base. But a few sloppy mistakes can be the difference between lasting engagement or a sky-high bounce rate. Spend a few extra minutes before hitting post and double check your blog is readable, shareable, and unique, and it will make a big difference for your blog, and your business.

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